Internet Marketing Strategy For Your Small Business
So, you own your own home business and you think things are going great but do you actually have an Internet marketing plan? In most cases, people can’t even tell you what their Internet marketing plan is because it’s not written down anywhere. The only plan they have is in their head, and it changes daily. If you want to be successful with this. You have to write down your marketing plan and schedule your tasks on an hour by hour daily basis. You should have a set schedule for the entire week and always update your to do list.
For most home business owners it’s your Internet marketing plan that will be the difference between success and failure. So it is critical to set up your very own plan ahead of time. You can’t get anywhere unless you know where you are going and why you are going there.
What is an Internet marketing plan?
This is your work plan and it should include your goals and motives for marketing online. It should have all your marketing methods and tactics that you use in your business to achieve success. And it should be very detailed all the way down to daily basis. If you want to work with a little structure, which is required to avoid wasting time on unprofitable tasks.
Your Internet marketing plan can be one page or 100 pages. The more detailed it is the easier it will be to follow and that is the key you want to be easy to follow and you’ll have your whole week planned out. You should include a daily checklist of the tasks you wish to do. This will keep you on track and you’ll stop wasting so much time or forgetting to do tasks.
Here are some tips for setting up your own Internet marketing plan:
Number one, write down your marketing plan on paper. Hardly any business owners have a plan written down, they keep it all in their head. An Internet marketing plan has to be written down so that you will be able to go over it daily. This is how you keep your business on track and track what you are doing. You will find it much easier to find your wasted time by going over this plan every Sunday.
Build a broad Internet marketing plan which has many Internet marketing strategies. Do not only use one or two strategies. You want to use many and test which ones are effective for your business. You don’t want all your eggs in one basket because if things change you will be out of business. Instead you want multiple streams of traffic that is almost impossible to turn off. If you only use Google AdWords and Google changes the rules your business will quickly come to a standstill.
It is very important when setting up your Internet marketing plan to start out with strategies that have already been proven. And that many other businesses use daily. You don’t want to invent the wheel or try to find the next new thing. Simply use what others are using. Spend some time online, investigating in forums.
Here are some excellent marketing strategies to start with:
Affiliate marketing or selling other peoples products to your visitors is a great way to add income to your business for every visitor to your website. All it takes is a short blurb recommending a product or even a tiny little ad for them to click on which would take them to a sales page where you have a chance to earn a commission.
The very best way to use your website will be to get people to opt in to your subscriber list or your newsletter so that you can contact them again. With Internet marketing over 90% of your visitors will just leave. So it is important to grab their contact information while they are there the first time. Offer some type of free or bonus item, if they give you their name and e-mail address. Make sure it is a great offer that they would not want to miss.
Other methods to advertise your website or small business would be advertising online through e-zines, this is very inexpensive. You can get an ad that will reach 50,000 people for under $25. These e-zines are highly targeted to people that are interested in the topics discussed. And they look forward to reading these e-mail magazines every week. You will find Solo ads are the most effective. These are separate e-mails that goes to all subscribers instead of just being a small ad in the e-zine.
Can you even imagine reaching 50,000 people and introducing them to your business? How many people go to your store everyday? Five to 20. The reach you have online is enormous there are millions of people searching online every single day, but you need an Internet marketing plan to effectively reach them for the least amount of money. A well-written Internet marketing plan increases chance of success and makes your business easier to run on a daily basis.
Why not take tonight and sit down with a pad of paper and write out your Internet marketing plan for your business! Remember one of the bonuses of having an Internet marketing plan on paper means that other people would be able to take over the work for you. When you want to take time off.
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8 Rules of Facebook Promotion Every Small Business Should Know
Posted on | February 8, 2010 | No Comments Yet, Your Thoughts Are Welcome
Posted by Nich O’Neill July 23rd, 2009
You are the owner of a local small business and you are trying to figure out the best steps to get on to Facebook to drive new customers. It can be a daunting task and with little extra time in the day, how can you be expected to spend time emarketing your business on Facebook?
1. Go slow. It takes a little time to build up the residual returns, but if you stick with it, the pay off can be substantial. Many people hear that Facebook is a great way to promote their business but after trying it out for a few days or even a couple weeks, they don’t see a significant upturn in their sales. The difference between Facebook and more traditional promotional channels is that the small business owners need to invest a little bit of their time.
2. Contact your fans directly. The extra effort put toward social media marketing can go a long way and can even provide a rewarding experience as customers begin to provide feedback and communicate directly with you. When you first start growing, it’s a good idea to interact with each new fan on an individual basis. Send users a message after they’ve become a fan of your Facebook page. Build a relationship with each fan and they’ll become a fan and customer forever.
3. Facebook is contagious. Once you build a connection there’s a good chance the user will tell their friends. The main point here is that each new fan can be considered a new lead for a small business. Selling on Facebook though is subtle and should not be done in an overly aggressive way. Just become someone became a fan does not mean you should send them a message saying “Buy my stuff today!!!” Instead, reach out to each new fan individually to welcome them to your Facebook Page and begin a dialogue. Many times these initial conversations will lead to lasting business relationships.
4. Engage your fans. Keeping your fans engaged is an important component of any good Facebook strategy. How much time does it really take to come up with a clever status update? If you’re like me then catchy ideas occasionally pop into your head (or at least ones that you think are clever) when you are on the go. If you’ve properly configured your Facebook Page to work with your mobile device, you can instantly update your Page’s status while on the go. It takes very little extra effort to bring a smile to your fans and it’s something that they’ll remember.
5. Don’t spam, spamming your users with too many links gets old fast.
6. Consider making your Facebook page an educational experience. Rather than looking for an instantaneous return, look at it as a long-term educational experience. As you improve your strategy, you’ll attract more loyal fans.
7. Use coupons and other incentives. In addition to engaging users on Facebook, you want to get them making purchases. There are lots of creative incentives to drive people back to your page and to your business, test different marketing strategies and see which works best for your company.
8. Emphasize mobile subscriptions. One of the best components of Facebook Pages is the ability to receive updates via your mobile device. Once updates come to your phone you can also reply to the updates making it possible for instant two-way communication. Facebook is a relationship marketing platform, not a direct sales channel. That’s why it’s important to take the time to build your relationships with others through Facebook.
Every small business can take advantage of the social media marketing opportunities that Facebook presents. If you would like to learn more about ways that your small business can benefit from Facebook and social media in general, fill out your information in the form below. We promise to not spam you and take your privacy seriously so we won’t give your email to anybody.If you would like to learn more about ways that your small business can benefit from Facebook and social media marketing in general, fill out your information in the form below. We promise to not spam you and take your privacy seriously so we won’t give your email to anybody.
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David Schwartz
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